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Mailchimp vs ConvertKit: Which Is Better in 2026?

ByAxionis.io

Last updated: April 18, 2026

TL;DR: Mailchimp is better for beginners, while ConvertKit wins for creators. The right choice depends on your specific needs.

Both are excellent email marketing tools, but they’re built for different users.

Quick Comparison

| Feature | Mailchimp | ConvertKit |
|———|─────────|──────────|
| Best For | Beginners, Small Business | Creators, Bloggers |
| Starting Price | $0/mo | $0/mo |
| Pricing Model | Freemium | Freemium |

Mailchimp Overview

Best for beginners who want simple email marketing

Strengths:

  • Ease Of Use
  • Templates
  • Brand

    • Weaknesses:

  • Pricing Scales
  • Automation Limits
  • Support

    • ConvertKit Overview

    Best for creators who want simple, powerful email

    Strengths:

  • Simplicity
  • Creator Focused
  • Automation

    • Weaknesses:

  • Design Options
  • Reporting
  • Ecommerce

    • Head-to-Head: Who Wins?

    For Beginners

    Winner: Mailchimp

    For Creators

    Winner: ConvertKit

    For Ecommerce

    Winner: Mailchimp

    For Newsletters

    Winner: ConvertKit

    Who Should Choose Mailchimp?

    Choose Mailchimp if you:

  • Are just starting with email marketing
  • Run a small business or local shop
  • Need ecommerce integrations out of the box

    • Who Should Choose ConvertKit?

    Choose ConvertKit if you:

  • Create content, courses, or digital products
  • Want simple but powerful automation
  • Prioritize clean design over flashy templates

    • The Verdict

    Both Mailchimp and ConvertKit are excellent choices. The comparison angle here is general vs creator-focused.

    Our recommendation: Start with free tiers of both if available, and see which workflow clicks.

    Not sure which is right for you? Try our AI Tool Finder for a personalized recommendation.

    Related Articles:

  • Best Email Marketing Tools For Creators
  • Best Ai Tools For Creators
  • Best Email Marketing Tools For Solopreneurs

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